Replies to new Google reviews drafted and published after approval
For every new review the agent writes a tailored reply, sends it to you for approval, then publishes it on your Google Business Profile.
L2 semi-autonomousVerified sourceBased on official documentation we checked; not tested by us yet. · updated 16/10/2026
- Difficulty
- Intermediate
- Setup time
- 1.5 h
- Estimated cost
- €0–10/month
- Category
- Small business & freelancers
⏱ Trigger
New review on your profile (event / hourly check)
✋ Human approval
Nothing is published until you click "approve".
→ Output
Reply published on Google + history
Autonomy level 2 — Semi-autonomous (approval): Runs on its own but waits for your approval before anything sensitive.
01Connected tools
02What the agent does on its own
step 01
Detects a new review.
step 02
Analyses the rating and topic.
step 03
Writes a personalised reply.
step 04
Sends it to you (Slack or email); publishes once you approve.
step 05
Alerts you immediately if the review is negative.
03Agent instructions
$ instructions.txt · replace the {VARIABLES}
> Write a reply of at most 50 words to this {RATING}/5 review: "{REVIEW}". Use {BUSINESS}'s tone, say thanks, pick up one specific detail. If negative, offer direct contact without being defensive or disclosing any customer information.04Limits and legal points
Never promise compensation in an automated reply.
05Source
https://developers.google.com/my-business/content/review-data